For more information please contact:  Jeanne Tarantino  262-309-1415


(Oconomowoc)-Former TV news anchor Rebecca Kleefisch announces her candidacy for Wisconsin Lieutenant Governor today. After being encouraged by many of Wisconsin’s business and political leaders, Rebecca announced she will seek the state’s second highest office on an agenda of “kitchen table common sense.”

            “This election is about ‘kitchen table common sense’,” Kleefisch said her announcement. “Wisconsin families make tough decisions around their kitchen tables every day, but government doesn’t seem to feel the same pressures you and I do.  When you’re in the middle of a recession, you don’t use accounting tricks to fake a balanced budget.  You balance it. You don’t tax and regulate businesses out of the state. You create ways for them to grow. And you sure don’t disregard the will of the people who want smaller, more accountable government. You pay attention.”

            The UW-Madison graduate and mother of two daughters says she’s running because she can’t afford to watch liberal politicians rob her kids of their futures.  She also has a clear vision for the role of the Lieutenant Governor.

            “The Governor is the CEO of the state,” Kleefisch said. “The Lieutenant Governor is the Marketing VP.  We need someone who understands how to craft compelling, articulate messages for why job creators should come to this state, start up in this state and expand in this state.”

            Kleefisch has worked in marketing and public relations in addition to being an award-winning TV and print journalist. Job retention and creation will be her top priority as Lieutenant Governor.

            “To change our job forecast, we need to change minds about Wisconsin’s business climate,” Kleefisch said. “I’m confident a Republican administration will right our economic ship, but then we need to reach people with the message that, ‘Wisconsin is open for business again!’”

            Kleefisch plans to use her marketing background to attract jobs to Wisconsin. She also plans to showcase the most cutting-edge marketing tools in her own campaign. She’s announcing her candidacy at 11 a.m. via a high-tech closed circuit internet presentation where members of statewide media are invited to ask questions using Facebook, another social media phenomenon. She also plans innovative use of new media, including the use of texting, tweeting and online networking as a platform for messaging and fundraising. Her website is

-Reporters can view the livestream at -Video of the announcement available for download and viewing at -Reporters can send questions through twitter or email to -Rebecca will also field questions from her wall at

-Live interviews or recording of the announcement at W357N6189 Spinnaker, Oconomowoc.